How do you communicate someone's name then? You can't say "the name IS", or "He/she IS called". The cognate to the word all the other Germanic languages use has become archaic and even lacks a present tense form: https://en.wiktionary.org/wiki/hight#English Maybe: "One calls her/him"?
It encourages the separation of entities and their properties, and helps to more accurately represent these. Perhaps :)