> The reaction was to focus severely on attracting customers that were using the products for utility and to discourage others from purchasing. Wonder why you can't buy everything Patagonia makes in black, like you can for anything North Face? This is why.
What? A black waterproof coat is dorky, it makes you look like a walking garbage bag. I should know, I have one (it was the only color left in my size). They are popular with people who have to wear them on the job, though, because they look "professional" (I don't mean a cool, adventurous job like mountain helicopter rescue who can wear a red and orange coat, think instead of a security guard who has to patrol the same block all day in the rain.)
> Wondering why effectively everything they make with a hood has an oversized hood that fits a helmet instead of being geared to bay geeks that have to walk two blocks from their Uber in the rain? This is why.
First off, do you not understand how Uber works? Second, you think bay geeks don't wear helmets when they go mountain biking or snowboarding? If anything, they need an even bigger hood to fit their GoPro.
You know, that Patagonia post, obvious brand marketing though it is, was actually working. "Patagonia sure cares about the environment and making sturdy, quality goods like in the good old days", I thought. But now, thanks to your comment, my subconscious will instead remember that "Patagonia are a bunch of sanctimonious jerks". Congratulations on ruining it!