How about we learn to deal with the fact that they're not storing data that is yours in the sense of ownership, but only in the sense that it's about you? They're not storing data for no reason; They are storing data their customers have provided for the purposes of contacting you. They are storing data about you for the people who, like it or not, you shared your data with. The nasty 90s database-dump sharing is ove…
Exactly.
I'll add that on a technical level, you aren't being tracked like a hunter would track prey; your machine is being periodically asked to provide identifying information, and you have it configured to automatically comply.
I get that most consumers of the web don't understand this, but it is the truth.
This is what I find vexing about the EU cookie disclaimer law. Every individual website owner has to add a message to their site letting you know that they are going to request that your browser store some information on their behalf.
It makes me think about all of the manhours that could have been saved if the law had instead required major browser vendors to include a feature enabled by default that would prompt the user before storing cookies.