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Apple is implementing a content paywall at the device level.
Theory: Apple wants to defeat Google by eliminating ads and making the purchase of the device the amortized payment for content. Analysis: The problem with this strategy is that Apple is going to have to scale to all the content in the world, in foreign languages, on obscure or controversial topics on a million blogs. Super niche content will fade, starved of app revenue and have to rely on native IOS ad with unblock…
Apple is implementing a content paywall at the device level.
Theory: Apple wants to defeat Google by eliminating ads and making the purchase of the device the amortized payment for content. Analysis: The problem with this strategy is that Apple is going to have to scale to all the content in the world, in foreign languages, on obscure or controversial topics on a million blogs. Super niche content will fade, starved of app revenue and have to rely on native IOS ad with unblock…
News publications launch exclusive online content 1990-94: http://iml.jou.ufl.edu/carlson/1990s.shtml
I'm an Apple user, but I have no interest in Apple curated news via a dedicated app. I can't believe there's a significant market there.
Earlier quoted context omitted.
The title you're reading is what we changed it to. The submitted title was "This story is exclusively on Apple News until Tuesday". We changed it to an exact quote from the article and put it in quotation marks. p.s. Please don't use uppercase for emphasis: https://news.ycombinator.com/newsguidelines.html .
How do we make text bold for emphasis? or should we just use UTF characters for that?
I imagine their bounce rate will be very high if they continue doing this. Other news sites have done similar things such as make you participate in a survey before reading the article. In order for me to open this article before September 22, I would have to copy that link, paste it into an email to myself, open Mail on my phone, and open the link from my own email.
I guess the real question will be if the reduced pageviews offset the increased ad impressions. As much as I also hate those popups (I often leave the page), I imagine they've done enough split testing to know that it at least helps their bottom line in the short term.
Earlier quoted context omitted.
The title you're reading is what we changed it to. The submitted title was "This story is exclusively on Apple News until Tuesday". We changed it to an exact quote from the article and put it in quotation marks. p.s. Please don't use uppercase for emphasis: https://news.ycombinator.com/newsguidelines.html .
How do we make text bold for emphasis? or should we just use UTF characters for that?
Odds Apple is paying them? Very high, right?
Apple is implementing a content paywall at the device level.
Theory: Apple wants to defeat Google by eliminating ads and making the purchase of the device the amortized payment for content. Analysis: The problem with this strategy is that Apple is going to have to scale to all the content in the world, in foreign languages, on obscure or controversial topics on a million blogs. Super niche content will fade, starved of app revenue and have to rely on native IOS ad with unblock…
I continue to think the end of this is going to be some sort of 'content tax' (everythings a paywall) and people will complain about how they don't get any free content any more but the rest of us will get a respite from the increasingly egregious ads that were trying to monetize content.
Wired will be losing ad revenue due to Apple adding ad blocking abilities to mobile Safari. So, Wired moves content to Apple News which has ads that can't be blocked (and Apple conveniently takes a nice juicy cut of).
I'm pretty sure they only take a cut of ads sold through their iAd system and take 0% cut for ads sold directly by the publication.