Linkbaity title. Google is actually asking developers to add an exception for its third-party ad network, if the developers use Google ads in their apps, since Google can't guarantee all third-party ads will be TLS-enabled.
Google is not asking for an exception. They are asking developers to disable the security feature entirely. Google can guarantee all third party ads will be TLS enabled simply by not making this request. Edit: true statements of fact downvoted again
This is the crux. Google can force all third parties that display ads through their service to support TLS, but instead they're asking the other guy, the client, to change their product.