Earlier quoted context omitted.
> "humans would visit the website and the creator would get some reward" That expectation is a problem, has always been a problem, and Tim Berners Lee never mentioned anything about a reward structure when coming up with the WWW.
Your thinking too narrowly about the reward. Sometimes, it's just about the getting the knowledge out there that's motivating the creator, not anything tangible for themselves.
In that case the creator should welcome AIs with open arms; a human reader will forget eventually, but the AI will preserve the knowledge forever.