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Tesla Solar Roof is on life support as it pivot to panels

electrek.co

191–200 of 363 posts

Re: Tesla Solar Roof is on life support as it pivot to panels

#191
post #163

Earlier quoted context omitted.

In my opinion, the Tesla Solar Roof really appealed to people who wanted good looks. They probably already have their “forever” homes and are not thinking of moving at all. It is more about the emotional attachment to this part of your home than its functional aspects. You can buy a $100 dining table from IKEA or you can buy a $1,000 dining table from Pottery Barn or you can buy a custom $5,000 dining table made from…

Yeah and I think that's fine - and as I mentioned below my own reasons for installing solar panels were not just financially motivated. But the economics are also hugely important. Most people don't buy $5,000 tables, and most people don't buy Tesla Solar Roofs - the article says they sold 3,000 total in the last decade. And I don't think Tesla wants to be in the bespoke roof business - they want to be selling to the…

> the article says they sold 3,000 total in the last decade.

>It also doesn't help that they seemingly had issues scaling up

I think these two things were highly related. Same with the cost. They couldn’t figure out how to scale up, which kept prices high and volume low. Because of this, it really was a bespoke business. And while, it looks nice, that type of margin just is not going to provide the returns they promised investors.

Re: Tesla Solar Roof is on life support as it pivot to panels

#192
I bet there's an aspect of normalisation here too. Tesla Solar Roofs were all about looks, all about not looking like you had solar panels, but as the world warms up (pun intended) to solar, having visible panels is less of a concern, and may even be desirable.

Re: Tesla Solar Roof is on life support as it pivot to panels

#193
post #178
post #175

Earlier quoted context omitted.

Not if the two things you want are "solar power for your home" and "for your roof to not be covered in obvious solar panels". I have a Tesla solar roof. I bought it knowing there were cheaper options for equivalent solar power because I liked the aesthetics.

Does it actually make sense financially vs investing in something else?

No it doesn’t, but style never makes financial sense.

Re: Tesla Solar Roof is on life support as it pivot to panels

#195

Earlier quoted context omitted.

I think it was a genuine attempt but they failed to find a simple enough solution.

Invisible solar is a genuine use case in areas with shitty power tripping HOAs, but even regular solar takes a decade to break even, so if you sell something like that at inflated Tesla level prices then they simply never will and there is no reason to buy them in the first place.

Of course, the solution to that is to nullify all HOAs, power tripping or not. They were a mechanism to enact segregation, and as such should've had no place when created, and certainly has no place now.

Re: Tesla Solar Roof is on life support as it pivot to panels

#196
post #178
post #175

Earlier quoted context omitted.

Not if the two things you want are "solar power for your home" and "for your roof to not be covered in obvious solar panels". I have a Tesla solar roof. I bought it knowing there were cheaper options for equivalent solar power because I liked the aesthetics.

Does it actually make sense financially vs investing in something else?

Not really, no.

Re: Tesla Solar Roof is on life support as it pivot to panels

#197
post #180

> The economics never worked either. An average Tesla Solar Roof costs approximately $106,000 before incentives, compared to roughly $60,000 for a traditional roof replacement plus conventional solar panels — a $46,000 premium. The payback period stretches to 15-25 years, compared to 7-12 years for traditional panels. Yikes that’s a lot of money. For most people buying solar, I think payback period is probably the bi…

It's even worse than that. They're making the comparison of a solar roof to a new standard roof plus solar panels, but most people absolutely do not replace their roof when they get panels so the cost difference is more like 106k vs 30k.

[deleted]

Re: Tesla Solar Roof is on life support as it pivot to panels

#198
post #175

Earlier quoted context omitted.

Not if the two things you want are "solar power for your home" and "for your roof to not be covered in obvious solar panels". I have a Tesla solar roof. I bought it knowing there were cheaper options for equivalent solar power because I liked the aesthetics.

But I guess my first question is why you want solar panels at all then? For most people it’s about saving money long term first, then maybe energy independence (especially in emergencies) if possible, then just wanting to go green. If it’s aesthetics, you can do a cool roof without solar I assume. What drove you to get solar panels ultimately and why did you go Tesla? Genuinely curious. I have a feeling you’ll say so…

No, you're pretty spot on. It was the overlap of a couple of factors:

1. I wanted solar & batteries as a buffer for grid outages

2. I wanted to be able to offset some of my energy usage with solar

3. I wanted my roof to look nice, and personally I think solar panels strapped onto a roof don't look very appealing.

4. At the time, Tesla was one of the few names in town for an integrated solar roof.

Saving money wasn't really part of the calculus, which worked out because as the article and parallel comments note, getting a Tesla solar roof is a pretty bad decision if one of your primary factors is cost or saving money on your electric bill.

Re: Tesla Solar Roof is on life support as it pivot to panels

#199

> The economics never worked either. An average Tesla Solar Roof costs approximately $106,000 before incentives, compared to roughly $60,000 for a traditional roof replacement plus conventional solar panels — a $46,000 premium. The payback period stretches to 15-25 years, compared to 7-12 years for traditional panels. Yikes that’s a lot of money. For most people buying solar, I think payback period is probably the bi…

I would love some kind of solar, but when I know how cheap it is to install it in places like Africa AND use cutting edge chinese solar/battery tech, my enthusiasm to pay a USA premium makes me just close the tabs. It's too expensive in america for some reason.

I agree it's frustrating. But shouldn't your decision be based on whether it makes financial sense for you, and not whether someone else in a completely different market with a completely different cost structure is paying a lower price than you?

Re: Tesla Solar Roof is on life support as it pivot to panels

#200

please realize the author (frank lambert) has turned full anti-elon propaganda so take everything he writes with a grain of salt. or better - avoid.

The magazin was bought I think. There's always some interesting background of the stories.

Solarcity was clearly a great example of Elon's ,,no investor left behind'' philosophy: if he promotes a company and gets investors to invest in it, he is doing whatever he can to make sure that they at least don't lose their money (by merging it to a bigger company he controls), even if it wouldn't be the best financial decision.

So far this strategy has been working quite well for both him and the investors.

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