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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#191

Post by lmpdev »

bcrl wrote: post #71
tbeseda wrote: post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

I repaired some of ~10 years ago (Australia)

Just low end uncustomised NUCs overheating behind the screen

No idea if that’s still the case

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#194

Post by californical »

ssl-3 wrote: post #185
aidenn0 wrote: post #162

Earlier quoted context omitted.

I have a half-serious theory that their mobile app is for price discrimination. The best deals are only available in the app, but the experience is so bad that you'll only use it if you really need to.

Anyone is free to use the app to get the best deals. They just need to be willing to put up with its behavior. That sounds, to me, less like something discriminatory and more like something that is simply sadistic.

Price discrimination is basically corporate speak for giving discounts to those who wouldn’t or couldn’t afford to pay full price.

And it makes perfect sense in this context - if you make $200k salary you probably don’t care enough about a $0.30 discount to fiddle with an app for 5 minutes. But if you’re living on a few dollars of food budget, you probably care a lot about that 30 cents and would fight for it. So making the app bad allows them to segment the market to get an extra 30 cents out of the person who can afford it without excluding the low-budget person.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#195

Post by smilespray »

m463 wrote: post #175
evanjrowley wrote: post #52

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

I was thinking more of south park characters, maybe ike: https://southpark.fandom.com/wiki/Ike_Broflovski

Don't kick the burger

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#197

Post by rdevilla »

kristianp wrote: post #189
jmount wrote: post #77

Earlier quoted context omitted.

Like go pieces being deliberately too large for the board they are used on.

Doesn't that make it impossible to place the stones in the correct positions?

Yes, exactly.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#198

Post by sph »

rdevilla wrote: post #196

https://en.wikipedia.org/wiki/Wabi-sabi

Please don’t compare a beautiful practice with the symbol of ultra-capitalism.

Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#199

Post by ssl-3 »

aloisklink wrote: post #157
plaguuuuuu wrote: post #139

Earlier quoted context omitted.

I'm only 50/50 but I swear they have only one app for the entire globe. Can you imagine how complex that must be vs just making like 100 different apps in each country. But eCoNoMiEs oF sCaLe If you're balking at makin 100 different apps, then for reference, I am pretty sure my local mcdonalds - just the one restaurant turns over >10 mill a year, so you get a sense of how much they'd want to invest in, idk, the order…

At least in Japan on iOS, they have their own app, and it’s great. You can find a seat first, then order directly from your seat, for delivery to your seat (helpful since some McDonald’s in Japan are really busy, and are very vertical, so you might need to climb up some two/three floors to find a seat!). You can even order McDelivery and they’ll deliver McDonald’s to your house on McDonald’s branded mopeds. It’s also…

That's how it was in the US, too. Sit down anywhere, fire up the app[1], order whatever, enter the table number and they bring it over. That part of the service was consistent and worked well.

The consistency all changed with the covid shuffle.

Now, it depends on the location and their mood at the time. Sometimes, they bring the food out on a tray. Sometimes, they just dismissively put it on the counter at the front in a paper bag and walk away from it without a word. Sometimes they fill the drink for you; sometimes there's a rack of cups and an implied expectation that you just figure it out yourself; sometimes they bring over an empty cup; sometimes you have to beg them for that empty cup. It sucks.

Same with the kiosk. They have these neat table tents with numbers; they're actually BLE beacons that work with tracking hardware inside the ceiling. They help the employees to get a good idea of where you're sitting before they even leave the kitchen. But sometimes there are no table tents to be had (even in an empty restaurant), and sometimes when they do exist nobody gives a damn about them.

As systems, these things work fine. I've seen them work. But I've observed the implementation of them in recent years to have been an unmitigated mess, and this mess is clearly the result of a geographically-diverse problem with bad local-level management.

Buying a cheeseburger and a Coke at McDonald's -- which built an empire around simplicity and efficiency -- should never be an adventure or a guessing game. It should be the most straight-forward process on Earth and completely devoid of surprises.

But it isn't.

[1]: Well, within the app's limitations. I did rant about that in another comment, above.

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