I've an avid Apple News user, and while I haven't seen the sorts of ads in the article, I do gets lots of ads for tax filing software. Namely, Intuit TurboTax. They are the only ads I ever get. What's more, if you even touch them while scrolling, it triggers the "download app" screen, even if I don't explicitly tap. This is new as of a few weeks ago.
I'm genuinely haunted by these TurboTax ads, I see that download app popup at least 3 times a day when I use Apple News. Truly cannot believe someone at Apple though that was an acceptable user experience for ads.
But management by metrics means line go up? All is good.