Apple forces names on the iOS app store to be globally unique. But if you search for the exact name of an app it's not the first hit.
A good example of this is my app Bit.
2026 Apple introducing more ads to increase opportunity in search results
191–200 of 286 posts
Re: 2026 Apple introducing more ads to increase opportunity in search results
#192Earlier quoted context omitted.
They are not free to do that when there is a duopoly and in most countries the platforms don't even allow competitors for that market (especially true for Apple). Seriously, playing the "free market" card in the tech (especially mobile) space is really brave.
No one is forcing people to make businesses that release ios apps. A business could be based off of a Windows app. Or they could even not have an app and do business through an existing one like Discord.
Reality forces people to do that. When 90% of people do whatever they use programs for via mobile, you (as in, a business who wants to succeed) are forced to make an android and an iOS app.
Re: 2026 Apple introducing more ads to increase opportunity in search results
#193Earlier quoted context omitted.
> and in the long run, we're all dead. Well gee, when you put it like that all morality is relative huh?
Of course morality is relative. But still, there's no point to compare something to nothing and say "why bother". Comparisons can be useful.
Only a left or right, one or the other world view would think such.
As with almost everything, it's both. Some morality is relative, some is absolute.
Re: 2026 Apple introducing more ads to increase opportunity in search results
#194So Apple gets like 30% of commission for every payment in app store and still they want to push more ads? Like what's going on
Re: 2026 Apple introducing more ads to increase opportunity in search results
#195Wow. Now you need to pay even more as a developer in order to be distributed on the App Store. These ads are yet another fee on top of the revenue share that Apple takes. It's obscene.
Let's hope alternative App Stores take off. I have very low hopes but hope dies last.
Re: 2026 Apple introducing more ads to increase opportunity in search results
#196I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…
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Re: 2026 Apple introducing more ads to increase opportunity in search results
#197I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…
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Re: 2026 Apple introducing more ads to increase opportunity in search results
#198> Search results ads help customers discover your app right when they’re searching for apps to download. One would think it's good search that helps users find what they want. But noooo! It's ads! Ads help users! One has to love this kind of orwellian language. And one has to wonder if it's ever written in good faith? Or is everyone lying as a matter of course, to people who know perfectly well they're being lied to.…
If I were an app developer I would feel this is extortion. Users that are searching for your app can find it as the top result, if you pay enough. Don't want to pay? We'll show them your competitor's app, no problem.
Yes. It is extortion. Same on Amazon. Those "platforms" are no better than plain old mafia thugs.
Re: 2026 Apple introducing more ads to increase opportunity in search results
#199I wish HN had dislike buttons. Apple is slowly losing what made it unique.
Re: 2026 Apple introducing more ads to increase opportunity in search results
#200I’m really not a fan of this direction for Apple. One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium. Increasing ads, or having them at all, really erodes the user experience. Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both. I know…
>Apple managed to become the most valuable company in the world without ads. Adding them after hitting that milestone feels either greedy or desperate, maybe a little of both.
The way the modern economy works they don't care for maintaining the same revenues and profit level. They need to show they do better than other stocks so people buy theirs.
So if they have to increase margins by doing whatever crap, show ads, etc they will do it.
>I’d rather pay an extra $100 for the phone than have ads all over it.
Half of your wish is granted: you already pay $100 extra for the phone or even more. On top of that, it will also have ads.