Earlier quoted context omitted.
> How much value they extract from it exactly is likely something not even Google knows. But given that it can be exchanged on dark data broker markets in perpetuity, Companies like Google and Meta don't sell your data, on dark markets or otherwise. They keep it in-house for advertising targeting purposes. If they sold it to other companies it would reduce their competitive advantage. It's not even worth it for them.…
Whether they're directly doing business with data brokers or not is not the point. They're indirectly profiting from the profiles they build by selling access to them via their advertising platform. It's just a roundabout way of doing business, as is common in advertising. Besides, even if they're not selling these profiles, they will end up on data broker markets one way or another. Whether their lack of security al…
That was literally the point I responded to.
> They're indirectly profiting from the profiles they build by selling access to them via their advertising platform
That’s very different than the “selling your data” line that keeps getting repeated.
There’s a motte and bailey game that gets played every time this topic comes up. The argument starts with claims they’re selling your data, then when that’s revealed as a false claim the argument pivots to something else with strained arguments that it’s equally bad.