There's a variety of things that all add up to a very pleasant experience.
For starters, git has a poorly-designed UI, whereas jj borrows from Mercurial, which was widely-considered to be better designed from a DX perspective. I can usually guess what commands and flags to use on jj without reading the manual; not so for git. E.g., `jj undo` undoes anything you might have done; For anything esoteric in git, I consult ohshitgit.com because there's half a dozen different commands to know to undo everything.
Another is a simplified model whose pieces compose better with each other. There's no need for staging or stashes in jj. You essentially work in a HEAD commit all the time, and when it's ready, you commit what you want, make a new child commit and keep going. A stash is just some random commit. Anything you've learned about manipulating commits now applies to "stashes" with no extra effort.
No need for branch names. If you come from git, learning that "stashes" are just random little HEAD commits may make you groan and think you have to give each of those branches a name. jj doesn't care about that. I still give major branches a name, but since I don't have to name them in general, it's easier to create lots of little branch "experiments". Branch names were never really a substitute for commit messages, anyway.
More rebase-friendly IDs. Git penalizes the use of SHAs when rebasing, whereas in jj, change IDs are stable after rebasing, making them actually usable. This makes rebasing easier and safer.
First-class conflicts. Git forces you to stop the world and deal with conflicts immediately, or back out entirely. This isn't really required, and jj has no opinion. It marks conflicted changes, and waits for you to get around to fixing them. This is great when your boss interrupts you for something high-priority. It also automatically rebases all downstream changes after you've fixed it, which usually clears their conflicts too.
Megamerge workflow. This is possibly doable in git, but I don't know how easy the workflow is. But in jj, creating a work commit that has multiple branches as parents is trivial, as is pushing work down into individual parent branches. This makes integration easier, as you can easily see how your upcoming changes interact with your colleagues' upcoming changes.
Jujutsu's not a revolutionary VCS change (like Pijul's theories of commutative patches), but it's generally way more pleasant to use, with better DX, than git. I gave up git forever after two weeks of jj.