When we did annual pen testing audits for my last company, the security audit company always offered to do phishing or social engineering attacks, but advised against it because they said it worked every single time. One of the most memorable things they shared is they'd throw USB sticks in the parking lot of the company they were pentesting and somebody would always put the thing into a workstation to see what as on…
Our company does regular phishing attacks against our own team, which apparently gets us a noteworthy 90% ‘not-click’ rate (don’t quote me on numbers). Never mind that that 10% is still 1500 people xD It’s gone so far that they’re now sending them from our internal domains, so when the banner to warn me it was an external email wasn’t there, I also got got.
So, of course, we got to a point as a company where no one opened any email or clicked any link ever. This caused HR pain every year during open-enrollment season, for other annual trainings, etc.
At one point they started putting “THIS IS NOT A PHISH” in big red letters at the top of the email body to get folks to open emails and handle paperwork.
So then our trainers stole the “NOT A PHISH” header and got almost the entire company with that one email.