Just because something can be done doesn't mean it should be
The logic is that if they don't do it then Meta or some other company will & they have decided it's better that they do it b/c they are the better, more righteous, & moral people. But the main issue is I don't understand how they went from solving general intelligence to becoming an ad sponsored synthetic media company without anyone noticing.
It's because AI is just software, and like most software, it's shit. Almost a net negative for people. Obviously you can't sell a neutral or net negative product, so you just do what software always does, offset it with ads, i.e. consuming human time instead of money.
If a service has real value people actually want, then it doesn't require ads. If the service needs ads to be viable as a business, that's a strong indicator the product or service isn't very good or useful.