I am extremely insulated from ads online and have been for about a decade. Once in a while I have to browse on a device that does not have an ad blocker or most of the times does not even let you install one. Seeing a website that is SEoptimised and heavily ad supported feels like walking into a crack den. That this is the normal experience for the vast majority of users is sad.
At these moments that feeling that for most people getting bombarded by ads is normal hits hard. I'm always wondering when the ride will end and uBlock Origin can't protect us any longer.