Live data from Hacker News

How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

191–200 of 1001 posts

Re: How to succeed in MrBeast production (Leaked PDF)

#191
post #169

The poor grammar drives me crazy. I get that I am not the target employee, but if I walked in to a job and was handed that on my first day I'd walk right out based on presentation alone.

It is at least self-aware on that front: the first page says “Sorry in advance for all the run on sentences and grammar issues, I’m a youtuber not an author haha.”

He’s also rich and could easily afford a one-time editor. Heck, I’m sure one of the devoted employees would offer to improve it for free.

Re: How to succeed in MrBeast production (Leaked PDF)

#192

Earlier quoted context omitted.

> How much has that specific chosen culture contributed to their enormous success in that market? You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.

How does that align with Dan Luu’s article “95th percentile isn’t that good”[1] and the general observation so many of us have that the companies we work for and interact with and buy from are executing so badly on so many fronts? That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t e…

Because of switching costs. If you start a new thing this is definitely the case. It’s often said that a new product (startup), can’t be a marginal improvement; it needs to be 10x better. 95 percentile is not 10x

Re: How to succeed in MrBeast production (Leaked PDF)

#193
post #70

Earlier quoted context omitted.

People like Mr. Beast have managed to discover psychological attention hacks that are not too dissimilar from sex or fear-based content (porn or a lot of political ads), but more insidious because it’s much more tame and “fun” on the surface. And while I don’t think either can be made explicitly illegal without some pretty nasty second-order effects on freedom of expression, we can’t expect the likes of Google to pro…

YouTube Shorts is really dark, there's stuff that makes David Foster Wallace's 1996 vision of people hyperglued to a TV look prescient instead of allegorical. There are many, many, videos that are literally the adult version of baby videos -- ex. Squeezing rainbow colored Play-Doh through a sieve, really bizarre just pure visual attention hacking. Your comment reminds me that's the local optima for YouTube x creators…

I think schools need to start teaching "How to Train Your Algorithm" classes to kids, early and often - with a focus on critical thinking and how advertising companies manipulate them.

Couple that with regulations that require the companies to give greater control to the user over video feed customisation and I think it's possible to reign in the arms race for attention.

Re: How to succeed in MrBeast production (Leaked PDF)

#194
post #23

Are we sure this got “leaked”? Or is this merely part of the not leaked production PDF? It will generate a ton of attention. Who cares if it’s bad?

Mr Beast’s company has been getting a ton of negative attention for how it works and how it treats employees and contestants. It seems plausible it was leaked as another example of toxic culture.

Re: How to succeed in MrBeast production (Leaked PDF)

#195

Earlier quoted context omitted.

> How much has that specific chosen culture contributed to their enormous success in that market? You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.

How does that align with Dan Luu’s article “95th percentile isn’t that good”[1] and the general observation so many of us have that the companies we work for and interact with and buy from are executing so badly on so many fronts? That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t e…

I think what you are missing:

- not everything is worth doing extraordinarily as no one will pay for excellence of some services or goods

- being exceptionally good at something doesn’t guarantee someone will buy from you, people might just don’t like you or your branding

- there are bunch of other market forces that you have to overcome and Dan seems like was writing about being 95% on a single thing

Re: How to succeed in MrBeast production (Leaked PDF)

#196
post #157
post #93

[flagged]

What are they doing? They gave free cataract surgery to a huge number of people across the world, built wells, have distributed an ungodly amount of food and the list goes on. Just google the foundation and stop being grumpy. My bet is you will not be able to give away a tiny fraction of what they have in your whole life, even with all their flaws.

Fallacy of consequentialism. Yes, tons of people got free cataract surgery but that's a band-aid solution to cataract surgery being artificially locked behind a paywall all those people were unable to bypass, and the paywall still exists and is still preventing multiple factors of that group from accessing the same surgery. And wells in the developing world has been a charity money sink for decades at this point, instead of asking "well where's the well you're going to build" why don't you ask "why do so many people all across the world lack clean water?"

And the answer to that question is that it's not profitable to provide clean drinking water to people who can't pay for it. Not that it's not possible, not that it's not a solved engineering problem, clearly it is because some fuckin YouTuber pony's up the cash and suddenly there's a goddamn well. The only reason it's not already there is because we decided someone has to pay for the problem to be solved, and if none of the people who need it solved can afford it, we let them continue drinking dirty water and die from preventable illness because they were born in the wrong income bracket.

And by the same logic, why does Mr. Beast have this money in the first place? Because he's making bullshit videos about """solving""" these problems, because presenting loud, stupid nonsense to a western audience, for free, so they can be showed video ads in the midst of it, is worth enough to pay for these fucking wells.

To make this completely fucking clear: the attention of a western, young audience who's parents have money to spend and may, MIGHT, influence them to buy a product, is worth more than providing clean fucking drinking water to entire villages of people who live in a non-western place, with enough leftover for Mr. Beast to draw a frankly unethical salary for what he's actually doing, and providing to the world. That level of inequity between two groups of people is the grand fucking canyon.

And, to make this other point extra clear, that's not Mr. Beast's fault. He's acting completely rationally within a system that has utterly lost the plot in terms of what actually has value. The fact that unhinged amounts of money are going to a frankly, by all accounts I can find, quite amoral man who has cracked the code for generating loud, obnoxious nonsense that children will consume on an industrial scale so equally morally bankrupt companies can shove advertisements down their eyeballs and convince them to buy shit they don't need, so much so that he can spend hundreds of thousands of dollars to make yet more loud, obnoxious bullshit, is the problem. All of this is so completely and thoroughly disentangled from any notion of what anyone actually needs, and the fact that tons of people on this board and elsewhere still manage to call this system the most rational economic system yet discovered while looking at this complete fucking nonsense is astonishing to me.

Re: How to succeed in MrBeast production (Leaked PDF)

#197
post #37
post #23

Are we sure this got “leaked”? Or is this merely part of the not leaked production PDF? It will generate a ton of attention. Who cares if it’s bad?

As far as I can tell this was leaked to a person who’s been having a high profile disagreement with MrBeast, by either a current or former staff member. Maybe it’s a fake or a deliberate release, but it doesn’t read like the at to me. There is a ton of commercially sensitive information in here. Not to mention that note about the expensive squid game incident which I doubt they would have included in a document for p…

> I don’t think MrBeast needs to farm for attention outside of his current very successful video tactics.

Well he is in the middle of a PR push responding to the claims from former employees that he fakes his videos and is generally fraudulent

Re: How to succeed in MrBeast production (Leaked PDF)

#198
post #157

Earlier quoted context omitted.

What are they doing? They gave free cataract surgery to a huge number of people across the world, built wells, have distributed an ungodly amount of food and the list goes on. Just google the foundation and stop being grumpy. My bet is you will not be able to give away a tiny fraction of what they have in your whole life, even with all their flaws.

They also run illegal lotteries targeting children and fake the majority of their videos. https://www.youtube.com/watch?v=k5xf40KrK3I

None of the philantropic actions I mentioned are fake.

Re: How to succeed in MrBeast production (Leaked PDF)

#199
post #81

I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…

good channels that create creative and stimulating videos that are a benefit to humanity Restoration and repair videos could be a good choice, although there's also plenty of fake clickbait content there too now. I usually actively avoid content with sensationalised titles and look for smaller non-profit creators.

We successfully moved to restoration videos. They’re great. Agreed with everything said about both Mr Beast and Mark Rober. Not what I want my kids watching a lot of.

Re: How to succeed in MrBeast production (Leaked PDF)

#200
> Lot of people critiquing this, but you can't deny the success.

You could say that about literally any shady business. Imagine seeing a PDF proving tobacco leaders knew for decades that it caused cancer and saying what you did.

Being monetarily successful does not mean you’re good or shouldn’t be criticised.

Post reply on HN