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Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

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191–200 of 279 posts

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#191

For those interested in testing their email for SPF, DKIM, and DMARC compliance or eager to learn about these mechanisms that enhance email security and prevent spoofing, check out https://learnDMARC.com . This is a site I developed to promote adoption and share knowledge. It includes a challenging quiz, tough even for professionals. I'd be keen to know your scores on the first attempt – honesty counts!

Super slick site!

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#192
Unsubscribe HAS to require an authenticated session. What do they mean by “single click”?

Otherwise anyone who receives a forwarded email can unsubscribe you! Right?

At least we can email the peson to say they’ve been unsubscribed, as a transactional email? And give them a chance to resubscribe and prevent such unsubscriptions — or what?

Enable easy unsubscription: Senders will need to implement a single-click unsubscribe link within emails if they haven’t already, to allow recipients to easily opt out.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#193
post #68

How does this interact with transactional emails / 2FA / password resets? If 5000 people request a 2fa code in a month, I have to give them a unsubscribe header as well? Or magic login links? If I don't provide a list-unsubscribe header: do these emails then get blocked and noone can log in ? If I provide a list-unsubscribe header, what is the expected behaviour if they do click the Unsubscribe button? - tell them th…

Its 5000/day for marketing, and if you are sending 5000 emails a day, you probably should have unsubscribe links. https://support.google.com/mail/answer/81126#requirements-5k You also need a link, not just list-unsubscribe, and it is specifically for marketing emails. In my experience, Google is pretty accurate in figuring out transactional versus marketing. They don't tell their heuristics, but you don't think engin…

“You need a link not list-unsubscribe” is not fully accurate according to my reading. They are asking senders to support the one click unsubscribe rfc, which uses list-unsubscribe.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#194
post #52

DKIM, SPF, and DMARC are old hat and implemented by anyone serious for years. What's buried in this article is the required https://datatracker.ietf.org/doc/html/rfc8058 support for one-click unsubscribe posts. I don't see many messages in my inbox yet with that.

also it violates longstanding security measures against malicious prank unsubscribes; it means that if you forward an email list message to someone else, they can unsubscribe you without your consent as a prank

As far as pranks go, this is one where I'll probably thank the prankster instead of being annoyed. Even stuff I'm subscribed to intentionally, I can live without if it went away.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#195
post #68

Earlier quoted context omitted.

Its 5000/day for marketing, and if you are sending 5000 emails a day, you probably should have unsubscribe links. https://support.google.com/mail/answer/81126#requirements-5k You also need a link, not just list-unsubscribe, and it is specifically for marketing emails. In my experience, Google is pretty accurate in figuring out transactional versus marketing. They don't tell their heuristics, but you don't think engin…

Google routinely flags my genuine AWS invoices as possibly dangerous, despite me routinely clicking the "this isn't dangerous, I know what it is" button. So yes, I think it's totally possible that engineers who build web crawlers can't build reliable email classifiers.

Google seems to do this from ANY mails coming from some of the major VPS providers. They do the same on my linodes as well, despite me having SPF, DKIM, DMARC and even reverse DNS properly configured......

Luckily for me, its mostly just for my own usage and Im not using Google to send anything, its for things like email alerts to my google workspace account...

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#196

I can't wait for this to take effect. It seems that every time I buy something or someone gets ahold of my email address, I get added to a SPAM list. I can't wait for all of these to be blocked. For example: I recently elected a benefit, and the company added me to a SPAM list for weekly deals 100% unrelated to the benefit. They even ignored the fact that I unsubscribed.

I've started using this approach to combat spam that ignores unsubscribe attempts:

1. Report each and every offending email to the FTC: https://reportfraud.ftc.gov/#/

2. Forward the "report received" email that the FTC sends you to support@spamming_domain.com and explain how and why you're reporting them

3. That's it. I've had a 100% success rate with this approach

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#197
post #100

Earlier quoted context omitted.

If unsubscribing requires even two clicks I always flag it as spam. The rule is one-click to unsubscribe and I ruthlessly enforce it. Make it their problem.

I tried that once with Nextdoor. They will group their mailings into different lists. The unsubscribe button only removes you from that list. To disable them all is 30+ clicks on the site once logged in. It's horrible.

My rule is I unsubscribe once. Then I block the sender or in the case of places like nextdoor, the entire domain.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#198

How does this interact with transactional emails / 2FA / password resets? If 5000 people request a 2fa code in a month, I have to give them a unsubscribe header as well? Or magic login links? If I don't provide a list-unsubscribe header: do these emails then get blocked and noone can log in ? If I provide a list-unsubscribe header, what is the expected behaviour if they do click the Unsubscribe button? - tell them th…

Well the answer of course is for google to clone the unique features of your service and classify your site and its outgoing emails as spam.

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#199

Earlier quoted context omitted.

Your comment literally contains the string "this is an advertisement" but I can't tell what you are advertising?

It's also not an email. I've never seen a legitimate email with that string, and all of the illegitimate ones should be triggering other heuristics, such as the existence of an unsubscribe link, or things like "$x off". In any case the false positive rate on that would likely be incredibly low, so it's a good heuristic considering how bad the false negative rate is right now.

Dear site admin,

This is as advertisement that appeared on your site yesterday that is a phishing scam pretending to be a bank.

Please prevent ads like this showing up on your site.

Regards,

Client XYZ

---

Maybe it's just the positions I've been in, but I've often seen variations of the above email, and I've never seen advertisement emails that flat out say "this is an advertisement"

In fact, what I have seen are advertisement emails of the form

"This is not an advertisement, we'd like to arrange a call to discuss ways to grow your business. Signed, Bob the XYZ product sales manager"

Re: Gmail and Yahoo’s 2024 inbox protections and what they mean for email programs

#200
post #3

Abusive, SPF is plenty enough unless you cannot map the domain with the right IPs due to DNS trickery (rotation, etc), then you would need an IP agnostic way to do some checks, hence the cryptographic DNS based signature. That said, with no-DNS email addresses, SPF comes for free (alice@[x.x.x.x] bob@[ipv6:...]). Namely, if SPF does pass, cryptographic DNS based signature mecanisms are excessive and must not be used…

SPF only authenticates the envelope-from, whereas it's DKIM that takes care of the From: header. Without DKIM, one can easily do "EHLO randomspamdomainboughtyesterday.com" and "From: accounts@citibank.com". SPF is about the transport, DKIM is about the content. And to round it out, DMARC tells the receiver what to do when the SPF or DKIM tests fail, namely "report", "quarantine", or "reject". Not sure why they're req…

This is wrong:

DKIM would be used only if SPF does not "pass", if there. DNS SPF is inappropriate for those email provider implementing DNS trickery which cannot work with DNS SPF. For DNS SPF to "pass", not only the SMTP prolog and transactions must be evaluated, but also some header fields (from:,reply-to:).

For instance, if you are self-hosted and your SPF DNS entry does match the domain in the SMTP prolog/transactions and the header fields, your spam score will be significantly lower.

With no-DNS email servers, you don't have the SPF DNS indirection and can directly check the IPs ( bob@[x.x.x.x] alice@[ipv6:... )] for spam scoring.

That said, the real worst are those sys admins blocking instead of enabling grey listing.

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