> nobody is against telling people to sleep more / exercise more / eat better
Actually, I am not so sure. People today are effing insane, especially on the internet.
His motivations are as clear as a blue sky to me. He is building a company, the company will make money by selling products like meal replacements or good olive oil (maybe other things in the future, who knows). But in general that is probably just a way around the problem of financing the whole ordeal since he is obsessed with health and trying to figure out the optimal way to live in order to age the best way possible.
Most diet studies are just as good or bad as his because the issue with diets is that there can be so many factors playing in so it's hard to know if it's the diet or other factors weighing in. He is just trying stuff with the help of doctors and dieticians (and probably others as well) and I applaud that. Maybe things work for him that will also work for the majority of people, in fact I think it is likely.
Sure it is culty, but you kind of have to be in order to be able to live like he does. It's an extreme form of living and not for everyone but I think most people today can learn a lot from him by simply doing some of the things he does.
Today we live in a world where many countries have like 50% of the population being fat and many are even obese. If you go to any store in many western countries at least they are optimized for you to pick candy and sugar water at the end. It's hard to find healthy products in many cases, you have to read the label on basically everything. If you go on a road trip, pretty much the only restaurants by the roads are fast food that is super bad for you. It is HARD to be healthy today and the statistics clearly shows it. So much so that in my country at least many clothing stores have started to display fat models in commercials because people (mostly women) demands it. We also have mukbangs on youtube, super obese people spreading their crap online but the one that gets a lot of hate is a guy that tells people to be more healthy. That is the insane part to me.