Earlier quoted context omitted.
Where are you seeing counterfeits? AliExpress, Ebay, Amazon?
Probably chinese sellers on all those sites. I've noticed a common thread with people who complain about counterfeits is that they're literally buying alphabet soup brand fakes from chinese FBA sellers instead of buying products directly sold by amazon or from more traditional retail channels.
Does this actually make a difference? I remember the issue was that Amazon would bin devices together regardless if they're from some random third-party or direct sale, so you could have fakes mixed in with genuine and it was basically a lucky dip.
Is this not still the case?
Ultimately, I'd be weary of buying things like this from Amazon and as you suggest go to a more traditional retail channel instead.