Earlier quoted context omitted.
That's a very popular take, but if it's laid out clearly in the contract that heated seats (or whatever feature) are not part of what you're buying up front, then technically they're in the right. The fact that buying big solid things like cars has typically, thus far, in our society, meant owning every physical piece of that thing, doesn't and shouldn't override what it says in the contract. Maybe an argument can be…
> The fact that buying big solid things like cars has typically, thus far, in our society, meant owning every physical piece of that thing, doesn't and shouldn't override what it says in the contract. I think I'm not alone in saying that yes it SHOULD override what it says in the contract. You can write whatever you like in contracts, but that does not make it reasonable behavior.
More generally, what restrictions should the law place on contracts, in your opinion? That is, can you describe a general rule that would rule out BMW's heated car seats from being a valid contact clause (but, presumably, not rule out every possible contract)?