Earlier quoted context omitted.
You really couldn't have picked a worse weekend to make this call. Barbie, alone, is setting record numbers that are showing a pretty good recovery for the past few years. I'm open to attention spans changing. Or demographics changing. Or both. My money, though, is pandemic hangover. I'm struggling to see how anything else comes even close in explanation power to, "we were in a pandemic."
Barbie yes ... but what about tons of others released mid may til now. Last summer in 2022 many movies made well over 100 million. So the pandemic? Also Youtube is the most used streaming app followed by TikTok ... how many are watching for free? See Google results for this data https://www.google.com/search?hl=en&q=are%20people%20using%2... My thoughts are based on the data above, other similar data Ive seen, my own…
This will be true for basically all markets. There was an obvious shock during the past few years that is already explanatory for so many problems. No need to hunt for others.
But, even the article you linked is about how the market "continued its recovery in 2022." By the accounting, with the record breaking weekends we just had, this year seems set to be larger than last. Sure, it isn't larger than the past two combined, but that is hardly damning.