Apple halted M2 chip production in January amid 'plummeting' Mac sales

Post by jsnell » Mon, Apr 03, 2023, 1:23 PM UTC

ralfn wrote: post #161

masklinn wrote: post #56

Earlier quoted context omitted.

Yep, and that’s always been an issue with Apple products: they set their prices in USD, then set the foreign price using conversions from around release date (plus taxes obviously). That means if the dollar was very strong at release, the machines get very expensive in foreign currency.

Which is weird, because barely any part of it is produced in the US. So it's not that their costs are going up. They are just not realizing they are self sabotaging in terms of opportunity costs. If they adjust prices to purchasing power, with at least 30% profit marge, windows laptops and chromebooks would be having crisis talks right about now. People would prefer the Apple stuff, but not at that price. Even if you…

Post by dukeyukey » Mon, Apr 03, 2023, 1:28 PM UTC

JKCalhoun wrote: post #44

lenkite wrote: post #28

They simply need to reduce prices if they wish to see more sales. The economic slump means people have tightened their wallets.

A lot of finger-pointing at price in this thread (or how the M1 captured new MacBook sales) but I would be more worried about the segment in general. I think we've all seen a trend among users away from general-purpose PC's and toward phones and/or tablets. My bigger fear is that the rest of us, like some kind of ham radio enthusiasts, are going to become a dwindling market segment that fewer and fewer computer compa…

Post by golergka » Mon, Apr 03, 2023, 1:33 PM UTC

alchemist1e9 wrote: post #74

pigsty wrote: post #30

The dollar is insanely strong right now and global Mac prices raised in accordance with that. In places that don’t use USD, prices shot up by tens of percent overnight while the US prices are the same as ever. Japan, for example, got a price increase of about 40% on all items. Unsurprisingly, sales declined.

> The dollar is insanely strong right now This is a bigger story that isn’t being told properly often. The recent BRICS currency move is about them panicking over increasing dollar global dominance. Checking recently I can’t find any major currency that is up against the dollar over last 10 years. US productivity is running away from the rest of the planet is another variable and with rapid on shoring of numerous ind…

Post by golergka » Mon, Apr 03, 2023, 1:34 PM UTC

switch007 wrote: post #68

capableweb wrote: post #33

Earlier quoted context omitted.

Also, inflation is increasing quickly almost everywhere, buying the latest and greatest MacBook has always been a luxury purchase for most of the people, so obviously less people do it when the economy doesn't do very well.

Apple doing their part in increasing inflation too. It’s impossible to reduce their profit margin, obviously. /s

Post by alchemist1e9 » Mon, Apr 03, 2023, 1:41 PM UTC

justinzollars wrote: post #100

alchemist1e9 wrote: post #74

Earlier quoted context omitted.

> The dollar is insanely strong right now This is a bigger story that isn’t being told properly often. The recent BRICS currency move is about them panicking over increasing dollar global dominance. Checking recently I can’t find any major currency that is up against the dollar over last 10 years. US productivity is running away from the rest of the planet is another variable and with rapid on shoring of numerous ind…

> US economic dominance is about to go into hyperdrive Our biggest export is dollars. We accept ship loads of consumer goods and in exchange send the ships back empty. What a deal.