Ontario Canada did a mass $2b implementation of smart meters for time of day pricing.
Unfortunately most people don’t care (or the technology to take advantage of it just isn’t there), and demand shifted less than 1% over several years.
But it’s hard to find this info, because it doesn’t fit the (expensive to implement) narrative of “let them pay market price and people will respond to incentives”.
https://www.cbc.ca/news/canada/toronto/smart-meters-hydro-bi...
> The Environmental Commissioner of Ontario's 2015-16 Energy Conservation Progress Report found "a 0.7 per cent reduction in peak demand among residential customers" attributed to time-of-use pricing over a four-year period.
I mean, people keep their foot on the gas when the light ahead is red and sometimes even speed up to get ahead of you only to slam on their brakes.