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What percent of revenue is from iPhone? This is what makes me nervous. They struck absolute gold with the iPhone, what happens if they don't catch the next wave?
Apple typically tries to enter an existing product category that they think they can execute better on or otherwise disrupt. Depending on your viewpoint these can be highly disruptive plays - smart phones were going no place for many demographics until the iPhone came out. Android was going to be a cheaper blackberry clone until they saw what iPhone was doing. But another view of the iPad famously was the Slashdot si…
I can see technology companies looking at the automotive industry and thinking those traditional manufacturers are struggling with the technology side and that maybe they can do a better job.
I'll be surprised if it ever sees the light of day though, the car side is hard as well.