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Just trying to play devils advocate, im not sure it’s possible to do it differently. You simply can’t replicate true founder attitudes and mentality and choices with a management with stock options and fiduciary responsibility. Steve Jobs seemed to be very concerned about this and spent a lot of time trying to create an innovative organisation independent of him. What have we got since him? A smart watch and ever inc…
> A smart watch and ever increasing apple taxes on the App Store. And incremental improvements to the iPhone. And Swift, and Apple Silicon, and FaceID, and HomePod (which hasn't been a massive success but is at least an attempt at something new), and a return to the Cheese Grater Pro, and massive improvements to Maps, and the perpetual autonomous driving rumors. What am I forgetting? Oh, Apple actually halved App Sto…
And who was talking about wearables before Apple entered the game? Only nerds, pretty much. There is something to be said about Apple repeatedly setting trends in our society. Many will chalk it up to “Apple worship” or whatever, but I think the real answer is that Apple is one of the only tech companies who can innovate in the cultural space.