Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional. There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic…
Specifically, it's handy to have the query, and the URL that you think would be the best result.
Google engineers can then peer in and see why that URL didn't rank highly.
The most common reason is it's behind an invisible captcha or blocked by robots.txt, so do check that.