Of course I check the comments here and theres the usual chorus of dismissals as "just luck." It's funny because anyone who actually believed that would never have created those icons 7 years ago. They would have never published them and they would have never stuck their neck out to promote them. In a way it seems like the best way to ensure that you never "get lucky" is to assume that it's all just luck in the first…
The problem is that the article does not describe a repeatable process. Maybe the author's experience is repeatable, but that is not part of the content. The most critical component was the marketing, i.e. "going viral" on Twitter. Some marketing firms specialize in doing so and seem to have skill, yet I see no indication of where the author intentionally took steps to achieve that effect. Therefore, yes, it does see…
First mover advantage ties into this here, as does discussions on the free market, and other interesting economic theory.