Just as they put this ad online https://www.youtube.com/watch?v=-l61NE0eqkw ... "Privacy. That’s iPhone. – Over Sharing"
"Comments are turned off."
I was about to grab some popcorn.
Apple to delay privacy change threatening Facebook, mobile ad market
191–200 of 249 posts
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#192Re: Apple to delay privacy change threatening Facebook, mobile ad market
#193One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...
Just curious... how does that remove credibility? Seems logical to put that option in one global place for the OS. Individual apps from the App Store don't have access at that level so there's no way they could give it the same priority. The only alternative I can see is if iOS has some way to set options per developer and that seems like a silly thing.
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#194Earlier quoted context omitted.
Apple has an ad service: https://searchads.apple.com/ Ads to install apps, shown in App Store and News apps. App install ads are also Facebook’s main mobile ad market. This crackdown specifically block’s Facebook’s ability to show attribution of app purchases for their ads, while preserving that ability for Apple by default.
You’re right. Then is Apple going to use IDFA without asking while the others will have to ask?
Perhaps Apple will use the Apple ID to join your ad engagements with your App Store activity.
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#195One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...
Yeah, this is crazy: Settings -> Privacy -> Location Services -> (ALL the way to the bottom of the list, past all apps) System Services -> Location-Based Apple Ads. Oh, and if you have text size increased by any amount, “Ads” doesn’t even appear and it’s just “Location-Based Apple...” (on or off). The harder something is to find and disable, the shadier it seems.
I don’t have such a problem providing targeting data to Apple as I have to third parties. Frankly I can’t see myself letting an ecosystem become an integral part of my life if I do not trust the company behind it.
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#196One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...
> they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in.
If that is true, it absolutely contradicts Apple's claim that "Privacy is built in from the beginning":
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#197Earlier quoted context omitted.
Apple has an ad service: https://searchads.apple.com/ Ads to install apps, shown in App Store and News apps. App install ads are also Facebook’s main mobile ad market. This crackdown specifically block’s Facebook’s ability to show attribution of app purchases for their ads, while preserving that ability for Apple by default.
> while preserving that ability for Apple by default. I think you mean by design. Ads above search results can be tracked because they're shown within the App Store, so they don't require looking at "who is this user" from within the downloaded app, they can just differentiate based on where it was placed, like Google Ads. The only case I can see here is "why does apple get to be the only ones with ads on search resu…
No apple is actually leaving their IDFA use on by default while turning other app’s idfa to default off.
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#198Earlier quoted context omitted.
their own ad network, as described in top of this comment chain.
Except Apple shut down their ad network years ago, so that's not what these options are for.
I believe you're referring to iAd:
https://en.wikipedia.org/wiki/IAd
You're being downvoted because they still make money off of advertising:
"The iAd App Network was discontinued as of June 30, 2016.[8] Since then the technology lives on in both Apple News Advertising and App Store Search Ads.[9]"
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#199Is anything changing except the timeline? Pushing things forward a quarter is not really a big deal if we're still getting the privacy improvements.
Re: Apple to delay privacy change threatening Facebook, mobile ad market
#200Earlier quoted context omitted.
Yeah, I'm curious which large partner or top 10 app provider said they'd delist on iOS if not given a stay of execution. The number of companies that could cause this decision is small.
It is more complicated than that. There is a whole industry that depends on tracking IDFA to function, it is not about being creepy, something simple as knowing if your marketing campaign is effective becomes very hard. On one side we have hoarders of data like Facebook and Google, on another side there are legitimate use cases like app publishers measuring marketing performance. SKAdNetwork was poorly designed, it d…
> something simple as knowing if your marketing campaign is effective becomes very hard
I know I'm looking at this too simply but, fundamentally, is it not an increase in sales that defines the success of a marketing campaign? If the other methods of measurement are click-throughs, or verified views, or whatever else there may be, aren't these all essentially of meta-value only in comparison to actual sales?
That's the perspective of a company that actually sells "things" though, do you mean from the perspective of an advertising company?
There's a lot of meta going on. I guess that, from an advertising company perspective, they need stats to prove their campaigns are more effective then those of their competitors, which means they need to have more accurate or complete data on the various markets - and the more accurate and complete the data, the more invasive and present the tracking must be. What a race to the bottom.
> There is a whole industry that depends on tracking IDFA to function
Just because an industry exists, doesn't mean it's right. There's a whole industry that depends on the US voice carriers taking no action on spoofed number scam phone calls too.