I’m on Apple’s side on this one. They’ve made Hey’s choice simple: change it so it’s compatible for people to use their mainstream email services (no $ involved), or make it subscription out of the box. Currently you need some dumb invite-only code. I actually feel misled by Hey’s comments pointing out that Netflix, etc. require a subscription to make the app useful. It wasn’t until I little additional digging reveal…
I'm with HEY on this issue. As of a few months ago, Netflix abandoned in-app purchases entirely on Apple platforms. Try it yourself: sign out of your Netflix account on iOS and try and create a new account. There is no option to pay for a Netflix subscription within the app on iOS. It just isn't there. Fastmail is another app already on the App store that requires an account (but has no option to sign up within the a…
Gmail is still functional without paying anything. You don’t hit a paywall immediately after downloading. The app provides immediate functionality to users. If Google decided to force subscription-only, that’s when Apple would be saying you need to either open it up, or use our in-app subscription service. Google’s upsell is not a requirement to use Gmail’s basic functionality.
The app must provide immediately functionality after downloading. Guess how much functionality the Hey app I downloaded is providing to me right now? Zero. Because I need an “invite-only” code.