Earlier quoted context omitted.
yeah, they could have easily made the existing design flat[ter] but left the rest intact. the new look looks very cheap, but i bet they paid $200k for the redesign.
Thats... almost exactly what they did though.
No. They boffed it with that transparent background, and the letters scrunched up against the circle.
Envision a black ring instead of black, no white border, and the letters B M W in a tighter, more modern sans serif. That could have been slick.