W3W suffers horribly from "call for price". You won't catch Google or Amazon making you call and talk to a human being (on GMT time no less) before figuring out if you can afford their service. I'm preparing my own version, truly open source (though with a premium component), with the following improvements over W3W: •Length-optimized. If one character sufficiently describes your location, you don't need to tack on e…
It is actually a form of "foot in the door" https://en.wikipedia.org/wiki/Foot-in-the-door_technique . If you see a high pricing on their webpage you might go away immediately. But if you make the effort to calling them, you are already committing yourself and you are more likely to accept a higher price than you would have if it was easily accessible.
Look, even this dinosaur got it right: https://azure.microsoft.com/en-us/pricing/details/api-manage...