My assertion is: Amazon ruined shopping.
It ruined workplace ethics. It ruined Seattle. It also ruined a lot of things.
I felt happy today going to a mom and pop franchise to purchase stuff. Happier knowing that I've just started on my quest of moving away from Amazon. I make money and some regular non-tech people make money and I'm happy they do.
AmazonBasics? Find a brand outlet - or go to AliExpress. Amazon is merely an expensive broker here. I'd rather Jack Ma make that money than Jeff does.
Groceries? Go to your local offline vendor, preferable Mom and Pop.
Computers? Set up a deal with the local distributor. Tell them that you respect reasonable prices and good support and they will give you a great experience.
Books / Movies / Videos? Rent from a library.
I've been a long time Amazon shopper and for the last two years I'm consciously moving offline. I'm doing my bit and I've never felt happier.