I may be in the rare (for this site) situation of never having heard of of GO (I'm not a programmer) when I clicked the link and my first impression was that this was rebranding for some food delivery service.
Go's New Brand
191–200 of 301 posts
Re: Go's New Brand
#192This won't make the language any better. It will make the language more approachable for new comers. The Go website is _almost_ as bare bones as it gets. It functions fine and we are familiar with it. But compared to say Python, the site looks pretty amateur. If you were to judge a language by its website, I'd say Python looks better. The new branding can lead the way to a more put together presentation, and that cou…
The logo is just the start. The website will also be refreshed. The website will be getting a refresh based on the new design. Since we are making significant changes, we are also taking this opportunity to update our website infrastructure to support internationalization and multilingual to better serve our global community. The migration will happen in stages over the next few months starting with this blog.
Go's online documentation is the best I've ever seen for a language. You can still hear Rob Pike's diction in the core functionality sections -- precise as a scalpel.
Now a "design agency" has their claws into it. My own feelings are nausea, and fear.
Re: Go's New Brand
#193Earlier quoted context omitted.
I'd agree here. It's like they tried to make the new branding as generic as they possibly could. I liked the simple, basic site that Go has always used. It seems inevitable that they'll redo the site, to include megabytes of JavaScript for features that nobody wants, like hijacked scrolling. (The site[0] for the design agency they talk about loads about 3 MB. Almost none of it is images. The site loads all that to di…
Jesus christ that site is bad. It's like they tried to tick every box in the "obnoxious and annoying" category: * It's inexplicably large * It's slow af * Scroll hijacking * back button hijacking * There's elements that appear when I scroll, but they disappear so you don't actually appear to be able to look them any more than in passing. (Notably the colourful logos for Google and Priceline). * Did I mention it's slo…
I like the part where dragging on my phone scrolls the page the opposite of the direction I'm dragging.
I think this happens when I drag one direction, then change my mind and drag the other, and the site (sorry, "app") forgets to forget my previous drag.
Re: Go's New Brand
#194I like the old brand better...
https://upload.wikimedia.org/wikipedia/commons/2/23/Golang.p...
Re: Go's New Brand
#195Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…
> ... that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Go is a programming language whose dominant demographic is nerds. > ... can you imagine for a second that gopher on anything Apple? Apple is a consumer oriented tech firm whose niche is high end goods. > Reading the comments here makes it clear why most programmers should stay away from design. You don't…
> Go is a programming language whose dominant demographic is nerds.
Hence why we need a new logo to attract developers from other demographics. A good language without a diverse and wide set of users is worthless.
Re: Go's New Brand
#196I may be in the rare (for this site) situation of never having heard of of GO (I'm not a programmer) when I clicked the link and my first impression was that this was rebranding for some food delivery service.
I thought "courier" immediately. I think it's clean and effective, but I don't have any interest/care for the language and don't recall ever having seen its gopher or whatever represented it before. I can appreciate that those who have would have a stronger and different reaction.
Re: Go's New Brand
#197Bland and forgettable.
The gopher mascot was embraced by the community. It's a programming language... the need for a "corporate brand treatment" should be mocked.
Re: Go's New Brand
#198Earlier quoted context omitted.
I'd agree here. It's like they tried to make the new branding as generic as they possibly could. I liked the simple, basic site that Go has always used. It seems inevitable that they'll redo the site, to include megabytes of JavaScript for features that nobody wants, like hijacked scrolling. (The site[0] for the design agency they talk about loads about 3 MB. Almost none of it is images. The site loads all that to di…
Jesus christ that site is bad. It's like they tried to tick every box in the "obnoxious and annoying" category: * It's inexplicably large * It's slow af * Scroll hijacking * back button hijacking * There's elements that appear when I scroll, but they disappear so you don't actually appear to be able to look them any more than in passing. (Notably the colourful logos for Google and Priceline). * Did I mention it's slo…
It doesn't even have a favicon!
Re: Go's New Brand
#199The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape I found it agreeable, woody, complex and balanced, with notes of ash and clover.
Re: Go's New Brand
#200Can't resist a good design critique so here goes. My take echoes many of the gut first impressions expressed by others. Presumably the Go design team added the speed lines at the left to connote speed, performance, and and the future progress and adoption of the language. But the way the lines are conceived is generic. The variation of lengths, meant to evoke the chaotic air turbulence behind a rapidly accelerating r…
> Whither the beloved Gopher?