Earlier quoted context omitted.
That does however essentially reverse the cost of operations. Popular content is free to host while content that isn't popular is costly to host. The more unpopular your content the higher the cost becomes.
I'm not sure if I follow. This is from Sia, so it might not be the case with IPFS + FileCoin, but the cost for finding a host is the same for everyone. The hosts themselves determine their own price, and they're given a rating determined by the amount of storage they have + uptime + bandwidth. Users can then choose who hosts their content by looking at their rating versus cost. Currently, without monetization in plac…
Content that is not popular enough to remain in the IPFS caches will require filecoin or some other form of paid hosting to keep it around, thusly increased cost.