I ordered a voiceover with a professional actress reading out the lines properly. Where does a person order voiceovers?
voice bunny
What I Learned Burning $14k on YouTube Ads for Candy Japan
191–200 of 263 posts
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#192Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#193IMHO this is the right stuff if you want to sell japanese candies with a video:
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#194Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#195A few things that struck me. Note I primarily do Facebook consulting so I'm pulling broad generalizations from there but I do run youtube ads as well. 1. Using predefined broad audience categories rarely works. Doing keyword targeting or specific video targeting usually works out better. 2. $10 cpm isn't high. I regularly spend $40+ on Facebook that can be 5x+ profitable ROI. Judging an ad buy only by cpm is short si…
Facebook consulting...
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#196The number one rule of spending money on digital ads is to spend a small amount on many different ads before spending lots of money on one. This is doubly true today when a guy will make you an awesome video ad for $25 on Fiverr.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#197Earlier quoted context omitted.
Who do you think pays for the content you consume?
Myself, obviously. Sometimes it's Patreon or Netflix between me and the content creator Other times they show me a video that attempts to influence me to go to the store, pick up a different brand of detergent, then the store gives money to the multinational behind the brand, then the multinational gives the money to an ad agency, then the ad agency give the money to Youtube, then Youtube gives the money to the conte…
Yeah, like an Ads will change you the way you consume. Totally wrong. Totally so old way of thinking.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#198Instead of spending 3k on the animation, you could try the way gaming companies does it.
It looks to me that they grab the first 10 people off the street, pay them $10 to read a script (really bad awkward scripts as well!) and do 10 videos like that.
They are everywhere so it must be working and it must be cheap as well.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#199Earlier quoted context omitted.
I've gotta agree with this, I feel like I should have a subscription like this and couldn't talk myself into it even when I was trying. What's so cool about Japanese candy? There are a ton of other services out there like this one, why should I get this one? These are the questions I had that talked me out of it. I say this hoping it helps, I felt really inclined to want to subscribe from past interest and I don't kn…
I understand you mainly asked the questions to provide feedback, but as a subscriber i can give you some info that might help you decide: A lot of the sweets are made with cane sugar, which tastes distinctly different from the typical american fare. Beyond that they also have some taste combinations that you usually don't encounter in the us. Savoury snacks with sea weed tastes are pretty nice.
> A lot of the sweets are made with cane sugar
A good point for an American, but most other countries in the world use cane sugar too, right?
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#200As a marketer, videographer, and someone with a sweet tooth, it's not a great ad. Get to the point. Show the actual product. Tease me with things I can expect to receive. Maybe show reaction videos of people opening and trying the candy (and loving it). Also, you'd probably get higher ROI sending $14k worth of Candy Japan to YouTubers in the hopes they'd open it on their vlog and mention the website.
I read some of the comments on that video, many look similar in style talking about a 'scam', or have a negative tone. Is it possible those are planted from a competitor, or do video ads often have feedback like that?
The ad isn't good, and this component doesn't help. It feels far closer to a scam than it does a product. It's not personal.