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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

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Re: Changes to the YouTube Partner Program

#191

Post by SyneRyder »

idointernet wrote: post #187
SyneRyder wrote: post #56

Earlier quoted context omitted.

Vimeo also has a lot of conference talk videos from software & maker conferences. I run a monthly email newsletter that includes a "conference video of the month", and my main source is a few Vimeo conference channels I've subscribed to. But Vimeo's Samsung Smart TV app broke last year, and they haven't fixed it in months. They blame Samsung, and they're probably right, but Netflix, YouTube & Amazon have continued up…

It was a painful few months but it's fixed. Thanks for being patient.

Oh wow, I guess it is!

(Well, sort've... I get a blank white screen at launch for 30 seconds, then a blank grey screen for another 10-15 seconds. But after that, it actually works! This is with v2.0.8. I'd never thought to keep waiting through the white screen. Thank you!!)

Re: Changes to the YouTube Partner Program

#193

Post by rubinelli »

protonfish wrote: post #163
sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

Advertisement is a bad model for niche content creators anyway. Selling "premium" content, contract work, and donations are how most are paying their bills.

EDIT: And PewDiePie won't disappear. He provides the perfect wish fulfillment for kids that would love to stay in their bedrooms and be paid to play videogames all day long.

Re: Changes to the YouTube Partner Program

#194

Post by protonfish »

pavel_lishin wrote: post #188
protonfish wrote: post #163

Earlier quoted context omitted.

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

> As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. I'm not disagreeing with you, but just because you don't like something doesn't mean there's not a huge audience for people like PewDiePie, especially among the younger demographic - which still spends money, and which is a constantly-replenishing spring.

Don't forget the racists that love him too.

Re: Changes to the YouTube Partner Program

#195

Post by gkya »

dingaling wrote: post #77
Scoundreller wrote: post #2

Great. /s I published ONE video about how to easily fix a head-scratching computer hardware problem, because there isn't any other guide on it. I get about 1000 views a month, tons of thank yous and make a few dollars. Because I won't get 4000 hours of watch time[1], and nobody will subscribe, I'll get squat. And zero motivation to publish more videos. The next time I figure out a life-trick[2], I won't bother. Who s…

> And zero motivation to publish more videos. Why not? You're posting on HN without financial reward.

Some months ago when Alan Kay did an AmA, I asked a question to him and got answered. A CS star from thousands of kilometers apart. I can "bump into" many domain experts hereabouts. People like Walter Brigt are regularly posting, and I, as a hacker that's aiming to do humanities in academia as his professional career, it's incredibly exciting to have the chance to interact with this sort of people. I don't think one needs further rewards, and otherwise he is plain greedy as fuck.

Re: Changes to the YouTube Partner Program

#196

Post by nemothekid »

AstralStorm wrote: post #169
prepend wrote: post #145

Earlier quoted context omitted.

It helps a lot against all the ISIS videos that show ads where Google is getting a lot of heat in Europe.

Yes, because figuring out if you are actually sponsoring terrorism is hard. /s No, the thing is advertisers do not want their brands associated with thing x. YouTube already has automated classifiers for demonetization. This is recognition that these classifiers do not work - from the side of advertisers. Google could tell them "deal with it" and they'd probably oblige. The manual side was Google Preferred program.

Google had been telling them “deal with it” for years, until the advertisers banded together and threatened to stop spending on YouTube.

That watershed moment is what caused YouTube to develop the whole demonetization algorithim in the first place

Re: Changes to the YouTube Partner Program

#197

Post by idointernet »

SyneRyder wrote: post #191
idointernet wrote: post #187

Earlier quoted context omitted.

It was a painful few months but it's fixed. Thanks for being patient.

Oh wow, I guess it is! (Well, sort've... I get a blank white screen at launch for 30 seconds, then a blank grey screen for another 10-15 seconds. But after that, it actually works! This is with v2.0.8. I'd never thought to keep waiting through the white screen. Thank you!!)

That version number seems strange. Mind if I get some more info? What year / model tv are you using?

Re: Changes to the YouTube Partner Program

#199

Post by AJ007 »

eropple wrote: post #105
Nition wrote: post #43

Earlier quoted context omitted.

Honestly I think people will keep making those sorts of videos anyway. We never get paid anything for posting on Stack Overflow or Hacker News yet here we are. And YouTube had lots of good videos before it had monetisation.

> We never get paid anything for posting on Stack Overflow or Hacker News yet here we are. About 30% of my consulting revenue last year came directly from "I saw you on Hacker News and--". It is rather harder for a car mechanic to do that.

Right, but if even 5% of car mechanics were making Youtube videos only a few would still be able to make a meaningful amount of money off of them. A car mechanic capable of adapting to a new technology early, and building an audience off of that is more than just a car mechanic.

If you benefit from a disruptive technology, you can't expect the "new normal" to persist indefinitely. The ride certainly may not be free or easy, but it would be abnormal for it not to change.

This whole thing seems very reminiscent of SEO about a decade ago. It was still fairly new and thousands of people built incomes and entire businesses with employees around it. In some cases a search algorithm update wiped out all of their audience. Of course, in nearly every case those impacted immediately blamed Google.

When something is fairly new, the first movers often get outsized benefits. You have less competition which makes the ability to both capture and monetize an audience easier. As the market matures more competitors appear. If the pie doesn't grow as fast as the new competitors arriving, all participants earn less profits.

The results of what Google/Youtube is doing now is just bringing the same effects early. The future of Youtube producers will consist of less search visibility combined with ad revenue divided more ways. 15+ years of double digit only advertising growth has gone a long way to mask the audience problem (and when it ends it is going to result in massive changes to Google.)

Re: Changes to the YouTube Partner Program

#200

Post by gkya »

robertelder wrote: post #28

I just got an email that my channel will de-monetized by this. I thought it was pretty funny actually. There are all these huge content creators losing out on their livelihoods because of Google's unpredictable de-monetization behaviour, and then Google even decides to demonetize even my tiny channel with only a few videos (that are over 9 years old). I turned on monetization a few years ago and I think I've made may…

This is why one should not entrust their livelihood to any company. I'm a fan of the Patreon model. If I was starting a video publishing enterprise (say something like Primitive Technology or Computerphile or a music band channel) I'd definitely use all the most popular subscription services available, and a newsletter & blog with proper RSS. I'd upload to YouTube to drive viewers, than take them to my blog, show them where else I upload stuff and where to pay to take active part in the community, which allows for pre-releases or access to live programs after some videos where they can ask questions. I'd earn less than PewDiePie, but nobody would be able to challenge my enterprise. Though certainly to earn with such model, you need to be publishing high quality stuff (or of a quality too low for the decent peope), that is, high quality content.
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