It's not only to make them run longer - they're reducing the peak demand on the batteries to avoid spontaneous shutdown when the aged battery can't handle the load. This seems like a good idea, and it appears to be well executed (ie it's not apparently based just on age or milage like a crappy car maintenance reminder), but Apple should probably have something in iOS that tells people their phone is running slow beca…
I can't tell how well it's executed but the major issue I have with this is that this is not properly communicated to the user. I guess most people already get the feeling that their devices slow down after time, or the new apps/OS's just require more potent hardware and replacement of the devices is necessary as time goes by. But for many of those it seems that a "simple" battery replacement would have done the tric…
s/user/buyer
Selling a car that markets 300,000 miles but can't drive over 3,000 rpm anymore after the first year is not a car, and marketing it as such is fraud.