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Tell me what your company does

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Re: Tell me what your company does

#191

Post by nathan_f77 »

pdimitar wrote: post #167
nathan_f77 wrote: post #146

This inspired me to redo the landing page for my side project: https://formapi.io/ Would appreciate some feedback. Is the purpose clear enough? I know it won't make sense unless you're a developer, but it's a tool for developers. It's just a rough draft, so it probably won't be that sparse when I launch. I need to add a proper pricing page, and a tab bar at the top. I'm also planning to add a demo API request that yo…

I would use a bigger font, and probably another font face as well -- maybe Avenir (although it's paid). I'd also make the 3 bullet points bigger since they are the only textual representation of how to use your product. Outside of that the website is pretty good and serves its purpose!

Thanks for the feedback! I love Avenir, and was using it until I realized it wasn't free. I might switch to Lato from Google Fonts, which is pretty similar, and I'll make the text bigger.

Re: Tell me what your company does

#192

Post by jacobush »

avip wrote: post #40
rsp1984 wrote: post #36

So much this. Another perfect example: https://databricks.com They just raised a $140m round of financing so apparently they have some good stuff going on. If you look at the website though: The Unified Analytics Platform. Accelerate innovation by unifying data science, engineering, and business. Sorry, what? Click on "learn more about the platform": DATABRICKS IS A TRULY UNIFIED APPROACH TO DATA ANALYTICS AT SCALE.…

This is hilarious! I'm a paying customer of databricks, a useful service that can, and should, be described in a single medium length sentence.

You missed an opportunity here

Re: Tell me what your company does

#193

Post by eneveu »

This also applies to some open source projects, like Apache Karaf ( http://karaf.apache.org/ ):

Upgrade to the Enterprise class platform.

Karaf provides dual polymorphic container and application bootstrapping paradigms to the Enterprise. Focus on your business code and application, Karaf deals with the rest

Re: Tell me what your company does

#194

Post by 1290cc »

Frondo wrote: post #2

Yep, this is the end-game of "customers buy benefits, not features" marketing writing. Don't get me wrong, I'm fully on board with the idea of marketing your benefits, not features, but so very much of the marketing writing you see out there now takes the concept to this unhelpful extreme. I ride my bike past a shop every few days that's called something like "Shelter Solutions," but in smaller print they say "We ren…

This is exactly what happens in enterprise software companies. I've been part of a team that built a $100m ACV SaaS service from 2010 to today. Recently our sales have been taking a big dip and I've been trying to workout what is going on.

What I discovered resonates with this blog post...

1. I compared powerpoint decks from 2010 to 2017. The pictures got better but the fluff and high level descriptions got further and further away from what our product actually does! I think this is due to multiple marketing leaders taking over and putting their veneer on the marketing message rather than sticking with the current message in order to justify their role.

2. Current sales reps are taught the high level benefits and problem the solution solves but they had no idea of the basics. So again when they speak to potential customers they sound like a Deloitte consultant using words that are so far away from the basic issue a customer is trying to solve.

3. R&D also became focused on the high level benefits and forgot that we sell technology and features DO actually matter they just shouldn't be the only focus of a sales/marketing team.

Its interesting to see that most sales strategies today imbue this idea but I think what happened is most of us have gone so far off the map that we end up with Meltwater problems.

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