I have to ask: do people really believe that "2 billion users" claim? I live in Europe, and yes the majority of people I know have an account, but nowhere near all of them, and they're often unfrequent users. But more importantly: with the places where FB is banned, all of the people too young to be on it, all the people too old to have an interest, and all of the people who have in general a limited/difficult Intern…
I do. Facebook peaked and is decline in its early markets but still very strong and growing in other parts of the world. Interesting question is do they actually make any money in emerging markets and are those billion users actually an asset.
I have a feeling that, thanks to smartphone adoption, legions of people are counted as 'in' by FB only because the app is running in the background, when in fact it's not seeing any significant use.