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Juicero May Be Feeling the Squeeze

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191–200 of 209 posts

Re: Juicero May Be Feeling the Squeeze

#191

That looks like a waste nightmare. > The only element not recyclable by municipal methods are the Packs themselves > Request a prepaid shipping label from by clicking the “Get Started” button below. We will then collect the Packs... https://www.terracycle.com/en-US/brigades/juicero

There is another thing about this machine which is not recyclable: your investment in the thing itself. The second-hand value of these will be close to zero.

Re: Juicero May Be Feeling the Squeeze

#193

"The New York franchise drew rave reviews from the likes of Gwyneth Paltrow." This is absolutely not a phrase I would want to see in an article about my startup.

You've never heard of Goop? Gwyneth Paltrow is HUGE. People buy the things she recommends, simple as that. You might not, but there's several armies' worth of gym-going, juice-drinking women who hang onto her every word.

If I was starting a business just to make money, I'd love to have Paltrow's endorsement. But I'm not wired that way. I value integrity and science too much -- probably to my financial detriment.

Re: Juicero May Be Feeling the Squeeze

#194

Earlier quoted context omitted.

You can also buy a juicer. Takes a negligible effort to clean, and with all those grocery delivery services, the slogging vegetables around part is taken care of.

> Takes a negligible effort to clean Which one? Not trolling, but I've bought (and returned) 3 different juices in the 300 - 500$ range that were a pain to clean, dry and put away. Even the ones made in Korea that are "only 5 parts" are annoying. I've had soft shreds getting stuck in the ejection tube, and the only way to clean it is (that I've found out) by using an ear bud to push it out.

If you like the have both the pulp and juice, a high quality blender like the Vitamix is better. In this case, you just fill the jar with water and run it for 30s to clean it.

Re: Juicero May Be Feeling the Squeeze

#195
post #34

I don't understand this product at all. If you're willing to buy a pack of prepared juice, why not just buy a bottle of juice instead?

I read that vitamins in juice break down over time rather quickly. Juicero is supposed to be as fresh as possible, and therefore be nutritious and taste better than anything in a bottle. I can't speak to the actual differences, though. I'm not really a juice person unless rum or tequila is involved.

Sure, their juice is fresh, so it's better than most non fresh bottled juice. But you can buy bottles of fresh juice. It goes bad fast, but so do these bags of juice. I'm really not seeing how this product is anything but a con to take advantage of people who don't realise that a well marketed solution isn't necessarily better than what you already had.

Re: Juicero May Be Feeling the Squeeze

#196

Earlier quoted context omitted.

I'm also very skeptical that raw chopped vegetables can be hand squeezed in to juice. Given that the packets can be squeezed by had in to juice, that leads me to believe that the vegetables are not as unprocessed as Juicero would like me to believe. Lemme try this - I'll chop up a bunch of spinach, kale, and carrots, place them in a reinforced bag, and squeeze them by hand. Yeah - that's not gonna give me juice...

I was wondering about that as well and found an article [1] that has pictures of an opened packet as well as after juicing [2]. To me it looks like the produce is chopped very fine, maybe a little like produce that has gone through a blender for a few seconds. [1] http://www.businessinsider.sg/juicer-juicer-product-review-2... [2] https://static-ssl.businessinsider.com/image/5710e74c9105842...

Yeah my guess is that depending on the ingredients, the consistency of the bag contents will range from finely chopped produce to a pulpy slurry.

Re: Juicero May Be Feeling the Squeeze

#197
post #5

"Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine." This sounds almost comical...

I don't see why this matters at all -- the disposable juice packs are what extract money from the consumer. It's the razor / replacement blade or printer / ink model. If someone finds out that they really only need the blades, ink, or juice packs, it's no big deal. The problem for the manufacturer comes when consumers figure out that they can use knock-off blades, generic ink, or 3rd party juice packs.

Vendor lock-in. You buy the razor because you want to use the blades, you buy the blades because you already have the razor. If you've got $400 in sunk cost sitting on your kitchen counter, you're far more likely to buy the proprietary pouches and far less likely to buy a carton of juice from the grocery store. That psychology is integral to the business model, it's what creates the promise of sustainable high margins. Nobody invests $120m in a startup juice company with no market share.

Re: Juicero May Be Feeling the Squeeze

#198
post #34

I don't understand this product at all. If you're willing to buy a pack of prepared juice, why not just buy a bottle of juice instead?

I read that vitamins in juice break down over time rather quickly. Juicero is supposed to be as fresh as possible, and therefore be nutritious and taste better than anything in a bottle. I can't speak to the actual differences, though. I'm not really a juice person unless rum or tequila is involved.

I can't imagine finely chopped/pulverized fruits/veggies lose vitiman content any slower than juiced fruits/veggies.

Re: Juicero May Be Feeling the Squeeze

#199
post #63
post #34

I don't understand this product at all. If you're willing to buy a pack of prepared juice, why not just buy a bottle of juice instead?

Yeah, as far as I could tell this is more expensive, less convenient, and harder to obtain than juice bottles, takes up more space, and the consumables have about the same shelf life or shorter. Bizarre product. (Also, since it requires an internet connection to check if the juice packs are valid, if the internet goes down and you decide that's a good time to take a juice break...)

To be fair, that "internet goes down" aspect can be mitigated in software by pushing IDs of the packages that were ordered for your account to the machine as soon as they are known.

Re: Juicero May Be Feeling the Squeeze

#200
post #185

Earlier quoted context omitted.

It's a self-serve appliance, aka not meant to be used in a kitchen or prep room, but to be left out in common areas for customers to buy/take a bag and make their own juice, no mess no cleanup, see Keurig

Keurig markets itself to both consumers and businesses.

others like Flavia dont market to consumers though (its actually a selling point of theirs, "our machines are expensive and hence wont be purchased by consumers, so dont have to worry about people stealing your supplies")
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