Earlier quoted context omitted.
The term is not really advertiser friendly. Adsense (also YouTube) TOS makes it very clear ALL the content needs to be family friendly to begin with. Of course, I understand big labels are given an exception but it doesn't make it less hypocritical.
Why is it hypocritical to cut a deal with certain important clients? Even Stallman recommends selling license exceptions to GPL'd code. Generally speaking, any startup on this site will give preferential treatment to a $50,000/month customer than to a $5/month customer. Even your bank will treat you differently if you want to open an account with a deposit of $2 million than if you want to deposit $25. I don't think…
The same with Google best the practices on showing content first, ads after, same time their search is covered with ads and the content is below fold.