Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google: End of the Online Advertising Bubble

kalkis-research.com

Post reply on HN
Print view View original

191–195 of 195 posts

Re: Google: End of the Online Advertising Bubble

#191

Post by Udik »

Udik wrote: post #141
nostrademons wrote: post #135

Earlier quoted context omitted.

When a random person searches for a company, it's probably > 100:1 odds that they're interested in the company's product, not in a job at the company. That's why companies put their products on the landing page and not their job openings. You have to understand that whenever you do anything as a consumer in modern corporatism, you are part of a numbers game. The company does not care about you , they care about the a…

> When a random person searches for a company, it's probably > 100:1 odds that they're interested in the company's product, not in a job at the company Really? There are companies that have very few customers that pay lots of money for very specific machinery or services. Customers which might be banks, large businesses or large manufacturing companies. How many among the visitors of their websites are the decision m…

Funny how this comment, which seems perfectly reasonable to me, was downvoted twice. No explanations of course.

Re: Google: End of the Online Advertising Bubble

#192

Post by geocar »

qaq wrote: post #175
geocar wrote: post #160

Earlier quoted context omitted.

Okay, if that's true, that's very impressive: You're saying that these guys invest 2 million each and bring home 3.1 million each? I'd absolutely want to hear about this.

I know that the pay side is true because that's what I saw on our end, the cost side is based on what a partners claimed was true I have no hard data on it, except given age and lifestyle it looked believable. It's not like they would share their strategies. The whole point I was trying to make is that from this anecdotal experience I personally came to the conclusion that best people in this field are probably worki…

It's very difficult to understand what you're saying, because you're not coming out and saying it.

I've seen tiny two-man trading desks pull in a million dollars a month from a single customer, so I hope you're not suggesting that the volume of money means that they're actually providing a million dollars of value to the advertiser.

What you're describing sounds like many affiliate and CPA programmes, except for the part where they're paid on new sales on users returning for thirty days.

If that's true, then it sounds like the advertiser is actually receiving value, and yes: someone who knows how to use advertising to actually generate new sales absolutely does know what they're doing.

I don't know why they'd keep it a secret that they're successful: Every brand in the world would want to hire them. The biggest agencies in the world would 10x their income immediately just to get them to come in the door.

I mean, who wants one million when you can have ten for less effort?

The thing is though, I've never seen that, and you're not coming out and saying it. I don't know if that's even what you actually saw, and as you can see, it doesn't "make sense".

It's my experience, these "paid signup" companies fall into two categories: One where three-to-six months later they turn out to be chargebacked stolen credit cards, or it's actually drug money that's being washed.

You can live like a dude on that kind of money, but it doesn't mean that the advertiser is actually receiving that value.

Re: Google: End of the Online Advertising Bubble

#193

Post by qaq »

geocar wrote: post #192
qaq wrote: post #175

Earlier quoted context omitted.

I know that the pay side is true because that's what I saw on our end, the cost side is based on what a partners claimed was true I have no hard data on it, except given age and lifestyle it looked believable. It's not like they would share their strategies. The whole point I was trying to make is that from this anecdotal experience I personally came to the conclusion that best people in this field are probably worki…

It's very difficult to understand what you're saying, because you're not coming out and saying it. I've seen tiny two-man trading desks pull in a million dollars a month from a single customer, so I hope you're not suggesting that the volume of money means that they're actually providing a million dollars of value to the advertiser. What you're describing sounds like many affiliate and CPA programmes, except for the…

They are definitely providing value and are more effective then internal teams promoting the properties (we tracked both) (the chargebacks are accounted for in calculating what they get paid). It's a partner/affiliate type setup. I think one reason they concentrate on this space is because say e-commerce affiliate programs are generally CPA and here they earn profit share for lifetime of the players they bring on. I do not claim the strategies they use are applicable to any market with same effectiveness.

Re: Google: End of the Online Advertising Bubble

#194

Post by prof_hobart »

zaro wrote: post #112
prof_hobart wrote: post #31

Earlier quoted context omitted.

What would be paying for most of it? An awful lot of the content out there exists because there's money in it (or at least the hope of money). And most of what pays for that is ads.

Just scrolled down HN a bit: http://techcrunch.com/2016/05/03/adblock-plus-teams-up-with-... Seems like one feasible solution :)

That's great in theory, but how many people would be prepared to pay even more on top of their existing internet charges to fund this?

I'm sure some would, but I also suspect most wouldn't.

There's also the question of "instead, it will automatically track their browsing activity...". That would be enough to put off a lot of people.

Post reply on HN