Next awesome step would be RPi with integrated wifi/bluetooth, and it would become ultimate IoT/embedded development platform. Such step would increase price, I know, but AFAIK, most people are almost always buying either wifi or bluetooth dongles anyway. All in all, RPi ables to deliver exciting, rather (for me) unexpected and most importantly great and user-friendly products.
You can find zigbee, wifi or bt dongles for $8 or less these days. I suspect board development costs are the limiting factor for the Foundation here, it's easier to slap on USB and tell users to plug in what they need.
But still the best thing will be that:
- you will not need any dongles
- can embed your project immediately
- better compatibility with hardware and software (hopefully) :)