I keep wondering if this is going to be like Marissa Mayer joining Yahoo - much fanfare, some movement, but at the end of the day she's been unable to significantly move the needle. I just wonder if Twitter fundamentally isn't as scalable an idea/product as Facebook et al. It's obviously Jack's job to make it that - but what if the basic form of Twitter just isn't as compelling, no matter how you change it or dress i…
Realtime news and straight-from-the-horse's mouth access to celebrities is fundamentally a good opportunity that no one does better than Twitter right now. The question is whether they'll have the decisiveness to make it a better experience for a broader audience without alienating the core that generates the best content.
On Media Watch (Australia) last week they discussed how savvy politicians now use social to speak directly to the public, cutting the middle man out of the equation. The middle man being traditional news media.
I think facebook is less appropriate for this kind of celebrity broadcast.
I find it frustrating to watch twitter flail around because I can see this epic opportunity hanging right in front of them. I really hope they can take that small step and make twitter something truly epic.