Earlier quoted context omitted.
To me it is the difference between art and product. A show like The Simpsons is both. The viewers care about the art, and we tolerate the product to get it. The creators are creating art, compromising with the corporation and broadcaster to make it enough of a product. But the corp/broadcaster only care about the product. The art is the chocolate around the advertising pill. So when the product-minded people control…
The terminology is art vs content . Anybody talking about "content", by definition, do not actually care about what that content is, just that it is contained into something they charge for.
In the context of advertisers, content is just what you deliver for a price (Netflix, Disney), or against which you slap advertising (Youtube). You want more of it so you can charge more, and care little what fills this content pipeline.