Earlier quoted context omitted.
McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…
Bet someone here worked on them
The buns in McDonald's Japan's burger photos are all slightly askew
181–190 of 333 posts
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#182I think the most correct take is that seeing a the top bun slightly off is more realistic and honest.
Respecting your customers, even in advertising, is appreciated.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#183Earlier quoted context omitted.
McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…
If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#184It's just burger wabi sabi.
For a deeper look at this philosophy of craft you won't do much better than The Beauty of Everyday Things, by Soetsu Yanagi: https://uk.bookshop.org/p/books/the-beauty-of-everyday-thing...
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#185Earlier quoted context omitted.
If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…
I have a half-serious theory that their mobile app is for price discrimination. The best deals are only available in the app, but the experience is so bad that you'll only use it if you really need to.
That sounds, to me, less like something discriminatory and more like something that is simply sadistic.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#186Earlier quoted context omitted.
Why do you want them to take your order if you have access to a terminal?
Because it's 10x faster. In can say "big mac meal" and be done while the kiosk ordering machine is still loading the first screen.
I’m not against talking to people for transactions. I’m against being forced to use inefficient machines.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#187Earlier quoted context omitted.
To me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.
I'll admit to McDonald's Japan being a guilty pleasure of mine. Most things I get are pretty close to the picture. It's not perfect of course, but it's McDonald's, I'm not exactly expecting gourmet food and presentation. The fries kick ass though, I almost always get them hot and perfectly golden brown.
If I remember correctly there is a small trouble shooting section in the floor managers quality guide (small booklet with all procedures, weights, temperatures, stack height of boxes etc) which hints you at what is going wrong if you ever want to know and get your hands on one. Though that will have changed since mine is ancient.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#188It's just burger wabi sabi.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#189Re: The buns in McDonald's Japan's burger photos are all slightly askew
#190I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.
McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…