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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

181–190 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#181
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

Bet someone here worked on them

[deleted]

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#183
post #120
post #71

Earlier quoted context omitted.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…

The US app is still laggy (even on the iPhone 17 Pro) and constantly logs you out. My theory is that they set the login timeout to a low number to make it harder to accrue points.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#184

It's just burger wabi sabi.

I think this is the reason.

For a deeper look at this philosophy of craft you won't do much better than The Beauty of Everyday Things, by Soetsu Yanagi: https://uk.bookshop.org/p/books/the-beauty-of-everyday-thing...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#185
post #120

Earlier quoted context omitted.

If that's true, then their mobile app team must be both completely separate and isolated from all communications. Because it's really bad. And it's been bad for a really long time. When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out. Get to the restaurant and signal my arrival? More throbbing fries. Sometimes the fries never stop throbbing an…

I have a half-serious theory that their mobile app is for price discrimination. The best deals are only available in the app, but the experience is so bad that you'll only use it if you really need to.

Anyone is free to use the app to get the best deals. They just need to be willing to put up with its behavior.

That sounds, to me, less like something discriminatory and more like something that is simply sadistic.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#186
post #123

Earlier quoted context omitted.

Why do you want them to take your order if you have access to a terminal?

Because it's 10x faster. In can say "big mac meal" and be done while the kiosk ordering machine is still loading the first screen.

It’s pure efficiency. I always customize my orders and it’s too many taps on a usually laggy system. I’m also usually ordering for 3, all customized. I can tell a cashier the entire order in less than 20s. And somehow their UI allows them to enter it just as quickly. It’s not a muscle memory thing either, it’s literally the interface and hardware they use runs fast and is perhaps designed with efficiency. The kiosk app is designed for dummies and takes forever to use. I’ve tried it at several places and it’s always my take away. When I use it I literally watch 5+ people place human cashier orders before I can place my order.

I’m not against talking to people for transactions. I’m against being forced to use inefficient machines.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#187
post #29

Earlier quoted context omitted.

To me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.

I'll admit to McDonald's Japan being a guilty pleasure of mine. Most things I get are pretty close to the picture. It's not perfect of course, but it's McDonald's, I'm not exactly expecting gourmet food and presentation. The fries kick ass though, I almost always get them hot and perfectly golden brown.

The quality of the fries is directly proportional to how good the attendant at the fries station is at following procedure and not dumping loads of pre baked fries in the keep-warm bin (don't know the English McD's phrase for it). They get worse from being under the heating lamp for too long or being left over the frying pan too long dripping. It's not rocket science but many don't want to be shouted at when the station runs out of fries so they overdo it on the supply. This is exaggerated when a rush is winding down and the production isn't scaled down quickly enough.

If I remember correctly there is a small trouble shooting section in the floor managers quality guide (small booklet with all procedures, weights, temperatures, stack height of boxes etc) which hints you at what is going wrong if you ever want to know and get your hands on one. Though that will have changed since mine is ancient.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#190
post #71
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

I'm not sure - their kiosks in Poland are horrible, nagging you to order more. Event hardware is broken, as your recipe with order number tends to get stuck in the machine. What makes me wonder what our Fiscus thinks about it.
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