Earlier quoted context omitted.
I don't know if the Starbucks example is quite the same as the band example. If anything, their focus on iced desserts shows that they know exactly what their audience wants and is paying for. When I think about the band shirts, I think about this time an indie game dev youtuber did a full breakdown of their different revenue streams. They were a "full time indie gamedev", but the overwhelming majority of their incom…
The reality is that Starbucks is the world's biggest unregulated bank, with their claws in the real estate industry. Who got that way by selling the experience of hanging out in a convenient coffee shop. Their business has run into trouble a couple of times because MBA types in the company lost sight of this, then focused on trying to sell drinks efficiently. Thereby diluting the brand and business. If you've got 22…
So they try to find a way to get more growth, even if it changes and perhaps kills what the business was.