People demand free support. When I worked at Microsoft, it cost over $20 to have a human customer support agent pick up the phone when someone called in for help. That was greater than our product margin. Every time someone called for help, we basically lost the entire profit on that sale, and then some. Most common support calls where for things that were explained in the manual, the out of box experience, tutorial…
> Most common support calls where for things that were explained in the manual, the out of box experience, tutorial documents, FAQ pages, and so on and so forth. My brother used to work at tech support for XBox Live. He said that 80% of his calls were for password resets, something users can easily self-service. There's literally an option on the login form for "Forgot Password", and people would rather spend time ca…
"Hi, thank you for your message, please take a look at our following FAQ guides:
- I forgot my password
Was this answer useful to you, or would you like more links to our FAQ? Before we give you a link to what used to be a talk to a human line, but which has been replaced by another chatbot in a sort of Matryoshka"