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Apple picks Gemini to power Siri

cnbc.com

181–190 of 674 posts

Re: Apple picks Gemini to power Siri

#182

The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? Apple has the best edge inference silicon in the world (neural engine), but they have effectively zero presence in a training datacenter. They simply do not have the TPU pods or the H100 clusters to train a frontier model like Gemini 2.5 or 3.0 from scratch without burning 10 year…

> The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago?

It goes back much further than that - up until 2016, Apple wouldn't let its ML researchers add author names to published research papers. You can't attract world-class talent in research with a culture built around paranoid secrecy.

Re: Apple picks Gemini to power Siri

#183
post #155
post #52

Earlier quoted context omitted.

Could you elaborate a bit on why you've judged it as privacy theatre? I'm skeptical but uninformed, and I believe Mullvad are taking a similar approach.

They transitioned from “nobody can read your data, not even Apple” to “Apple cannot read your data.” Think about what that change means. And even that is not always true. They also were deceptive about iCloud encryption where they claimed that nobody but you can read your iCloud data. But then it came out after all their fanfare that if you do iCloud backups Apple CAN read your data. But they aren’t in a hurry to ret…

If you want to turn on full end-to-end encryption you can, if you want to share your pubkey so that people can't fake your identity on iMessage you can, and there's still a higher tier of security than that presumably for journalists and important people.

It's something a smart niece or nephew could handle in terms of managing risk, but the implications could mean getting locked out of your device which you might've been using as the doorway to everything, and Apple cannot help you.

Re: Apple picks Gemini to power Siri

#184
post #89

This is one of those announcements that actually just excites me as a consumer. We give our children HomePods as their first device when they turn 8 years old (Apple Watch at 10 years, laptop at 12) and in the 6 years I have been buying them, they have not improved one ounce. My kids would like to listen to podcasts, get information, etc. All stuff that a voice conversation with Chatgpt or Gemini can do today, but Si…

It’s absolutely insane that you can’t say “Siri, play my audiobook” and it play the last audiobook you listened to. Like, come on.

Or when you are driving, someone sends a yes-no question where the answer is no.

Siri: Would you like to answer?

Me: Yes

Siri: ...

Me: No + more words

Siri: Ok (shuts off)

Re: Apple picks Gemini to power Siri

#185
Really, Siri is an agent. Agents thrive when the subjacent model capabilities are higher, as it unlocks a series of other use cases that are hard to accomplish when the basic Natural Language Processing layer is weak.

The better the basic NLP tasks like named entity recognition, PoS tagging, Dependency Parsing, Semantic Role Labelling, Event Extraction, Constituency parsing, Classification/Categorization, Question Answering, etc, are implemented by the model layer, the farther you can go on implementing meaningful use-cases in your agent.

Apple can now concentrate on making Siri a really useful and powerful agent.

Re: Apple picks Gemini to power Siri

#186

The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? Apple has the best edge inference silicon in the world (neural engine), but they have effectively zero presence in a training datacenter. They simply do not have the TPU pods or the H100 clusters to train a frontier model like Gemini 2.5 or 3.0 from scratch without burning 10 year…

Personally also think it's very smart move - Google has TPUs and will do it more efficiently than anyone else.

It also lets Apple stand by while the dust settles on who will out innovate in the AI war - they could easily enter the game on a big way much later on.

Re: Apple picks Gemini to power Siri

#189
post #3

Guess I am not using Siri anymore… By the way, have any of you ever tried to delete and disabled Siri’s iCloud backup? You can’t do it.

In the article they clearly mentioned that Gemini model will be used for the Foundation Model running on device or their own Server. They are not sending Siri request to Google servers.

Re: Apple picks Gemini to power Siri

#190
post #26

Earlier quoted context omitted.

The biggest NEW thing here is that this isn't white-labeled. Apple is officially acknowledging Google as the model that will be powering Siri. That explicit acknowledgment is a pretty big deal. It will make it harder for Apple to switch to its own models later on.

Where does it say that it won't be white-labeled? Yes, Apple is acknowledging that Google's Gemini will be powering Siri and that is a big deal, but are they going to be acknowledging it in the product or is this just an acknowledgment to investors? Apple doesn't hide where many of their components come from, but that doesn't mean that those brands are credited in the product. There's no "fab by TSMC" or "camera sens…

If I were Goodle, I'd offer Apple a very significant discount to have visible branding of "powered by Gemini".
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