This is actually a good thing, now we don’t have to sift though a dozen semiautomatically created SEO gaming website that try and make the same point 5-6 said in slightly different ways.
Search is one of the best ways for startups to compete against incumbents. AI will prioritize known / most popular brands. Want to start an alternative to QuickBooks? Using search you could get hundreds of thousands of people on your website. In the future? AI will recommend QuickBooks.
This is the fiction that the AI creators want you to believe. The truth is that AI will recommend whatever its creators have trained it to recommend.